Consuming Smarter: What AI Is Doing to Your Choices, Your Habits, and Your Sense of Self
There is a product in your browser history right now that you did not go looking for. You saw it because an algorithm decided, with a degree of confidence that would surprise you, that you were the kind of person who would want it. You may have bought it. Or you may have spent ten minutes reading about it before closing the tab. Either way, the algorithm logged the behavior, updated its model of you, and adjusted what it will show you next. This loop — you consuming content, AI consuming your behavior, AI adjusting what you see, you consuming differently as a result — is the defining architecture of modern digital life. And most people moving through it have almost no idea it is happening. This is not a paranoia piece. The tools reshaping consumer behavior are not secretly malevolent. They are, in many cases, genuinely useful. But useful and neutral are not the same thing. And the cumulative effect of living inside AI-shaped consumption — what it is doing to your decisions,...